Green Health & Wellness Authors’ reply to Fell | The BMJ – GWC Mag gwcmagNovember 2, 2023062 views Shai Mulinari, associate professor1, Piotr Ozieranski, reader2 1Department of Sociology, Faculty of Social Sciences, Lund University, Lund, Sweden 2Department of Social and Policy Sciences, University of Bath, Bath, UK shai.mulinari{at}soc.lu.se Fell, from the Prescription Medicines Code of Practice Authority (PMCPA), the self-regulatory body of the Association of the British Pharmaceutical Industry (ABPI), agrees with our overarching point that healthcare professionals and organisations have an important role in responding to any formal sanctions that are applied by the PMCPA and ABPI.12 For healthcare professionals and organisations to able to respond, however, they need more information about what the companies breaching the ABPI …