Garage Grown Gear Brand Spotlight – GWC Mag

What sets Garage Grown Gear Apart?

First and foremost, GGG is run by ultralight backpackers who truly understand their customer. Their mission is to work collaboratively with small brands and cottage industry designers, to tell their story, and give them a platform to showcase their gear. And on this mission, they are very successful. From gourmet freeze dried meals to Alpha Direct fleece apparel, our team has discovered an array of new cottage industry businesses on GGG.

What’s more, we would describe their overall inventory as more innovative than average. When it comes to ultralight gear, it’s the nimble little brands that push design boundaries and make new discoveries. And because that’s GGG’s focus, a higher percentage of the overall stock is likely to be made with new-to-market textiles like Challenge Ultra, and other cutting edge ingredients.

While they do stock a few ultralight favorites manufactured by larger Outdoor Industry brands, GGG is not trying to recreate REI or Backcountry. A quick sweep on their website tells us that an overwhelming majority of the styles are from small businesses, and accessories brands not stocked elsewhere.

Learn more the GGG origin story, and the chance meeting of founders Amy Hatch and Lloyd Vogel.