green it – What is the Degrowth perspective on ad blocking and online advertising? – GWC Mag

If you use services which are paid for by someone else, through advertising or because they like the views that the editor is pushing, then you foreit an element of control and knowledge about service that you are using. When using a search engine the is provided by a company that has a focus on growth you are supporting that company by adding to their profile.

However, this is not an argument against all ads. Ads which have been selected to be compatible with sustainability (e.g. as used by Ecosia) should be compatible with Degrowth.

Hence, I suggest, it is the prevalent economic model which is supported by the majority of ads which is the problem, rather than the adds themselves. Avoid, as far as possible, services from companies which have a business model which is incompatible with sustainability … even if they are free.