Green Health & Wellness Sixty seconds on . . . 10 000 steps – GWC Mag gwcmagMarch 10, 2024049 views I thought that number was arbitrary The widely used target of 10 000 steps a day does seem to originate from a successful Japanese marketing campaign in the mid-1960s. A company called Yamasa wanted to capitalise on the popularity of the Tokyo Olympics and designed the world’s first step counter, a device called a manop-kei, which translates as “10 000 step meter.” So, there was no real evidence? Not at the time, …